BY: JESSE ZAPATERO

Poppy's latest album, 'Zig,' takes her on an unexpected journey into the realm of electronica, leaving behind the rock-influenced sound of her previous releases. The album is a reflection of Poppy's constant evolution as an artist, and it's clear that she's not interested in sticking to one genre.

The album kicks off with 'Church Outfit,' a dark and brooding track that sets the tone for what's to come. Poppy's lyrical exploration of life as a "commercial for death" and her defiance against societal norms. It's a bold opening statement that showcases her fearless approach.

'Knockoff' follows, where Poppy declares her preference for authenticity over imitation, and the song's thumping bass and sonic layers create a captivating sonic landscape. It's a testament to her ability to seamlessly blend different elements within a single track.

As 'Zig' progresses, it becomes evident that this album is a deep dive into the complexities of love and relationships. Poppy delves into the multifaceted nature of love, exploring both its highs and lows. It's not all sunshine and rainbows, as she dissects the realities of what it means to love and be loved.

The production quality on 'Zig' is top-notch. Each track is a meticulously crafted piece of art, where the sonic elements serve as an integral part of the storytelling. Poppy effortlessly incorporates industrial, metal, and even jungle influences, adding depth and variety to the album. The use of piano and cello on some of the more delicate tracks showcases her versatility as a musician

Unfortunately, as the album progresses, it starts to lose some of its initial momentum. The pre-release singles, while intriguing individually, don't always come together to form a cohesive whole. Some tracks feel like they lack the memorable hooks or melodies that could make them stand out, and the lyrics in a few instances fall short of the mark. The repetitiveness of certain choruses, as seen in '1s + 0s' and the title track, may leave listeners wanting more variation. It's a shame because Poppy's musical ideas and songwriting abilities are certainly present on this album. Songs like 'Flicker,' 'The Attic,' and 'Church Outfit' demonstrate her potential to create captivating music.

'Zig' is a fascinating exploration of Poppy's evolving artistry. It showcases her willingness to experiment with different genres and push boundaries, making it a bold and audacious musical statement. While it's not without its flaws and lacks a fully cohesive narrative, it's a testament to her creative spirit and refusal to be confined to any one style. With 'Zig,' Poppy adds another intriguing piece to her musical puzzle, leaving us eagerly anticipating her next move. The enigma that is Poppy continues to defy expectations, and we may never truly understand her, but that's part of the allure. 'Zig' is a testament to her artistic growth and her ability to consistently surprise and captivate her audience, making it a noteworthy addition to her discography.